Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
Social media's future isn't about content; it's about relationships
Editor’s note: This post from Peter comes as a response to Geoff Livingston’s piece, “The End of the Social Media Adoption Road.” Geoff has a well-thought-out article, but I challenge its fundamental conclusions: 1) “We’re rapidly approaching the end of the technology adoption curve for social media.” 2) “By year end 2011, social media will […]
Read moreDon't discount the lurkers
Last week one of my colleagues sent me an interesting discussion brought forward by Mark Suster about the 1-9-90 rule. This is a loose rule of thumb that says most communities will see 1% of people posting a lot, 9% posting now and then, and the rest of the 90% lurking (or watching, or reading, terms I like better). Mark talks about the benefits […]
Read morePodcast: the charity: water September campaign
Written by former LiveWorld employee, @BryanPerson charity: water has just kicked off its most ambitious September birthday campaign ever. Through the end of September, the nonprofit is asking people to “give up their September birthdays” to raise $1.75 million and provide clean drinking water for the Bayaka people of the Central African Republic. Its a […]
Read moreTara Hunt on customer service by brands on Twitter
Written by former LiveWorld employee, @BryanPerson. Earlier this month I posted about a Social Media Breakfast Ottawa presentation from Tara Hunt, who suggested that the customer-service successes of Comcast may be overblown. Following the breakfast, I also sat down with Tara for a video interview that included some questions about her Comcast remarks. SHOW NOTES * […]
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