Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
Reddit’s ill-conceived API Pricing & Response to Moderators: What To Do About It
Reddit: Oh what a tangled web we weave, when at first we slap our value creators in the face. While it’s understandable that Reddit wants to monetize its content, the service’s new API charges and its heavy-handed response to moderator protests are ill-conceived. Especially since almost all of the content comes from either these same […]
Read moreAssessing the ROI of DOLs
Digital Opinion Leaders (DOLs) are in vogue and in demand. Brands are racing to find and harness emerging independent HCP (Healthcare Providers) voices to bolster awareness, prompt behavior change, and address the fear of missing out (FOMO). But measuring the impact and ROI of HCP influencers can be challenging. Classically ROI is a calculation that […]
Read moreWhat HCPs Want From Social Media
A recent Sermo survey of more than 100 physicians, designed by and for the Digital Health Coalition (DHC), points out where and how HCPs are using social media for professional purposes and validates similar research being broadly conducted by agencies, consultants, and pharma brands. More than half of responders say that their use of social […]
Read moreLiveWorld Makes 2023 MM+M Agency 100 List
LiveWorld is welcomed to the Medical Marketing & Media Agency 100 list of top performing healthcare agencies in North America for the first time in 2023. With healthcare revenue growth, agency services doubling, and headcount up, LiveWorld continues to achieve industry and company milestones. Inclusion on the MM+M Agency 100 list solidifies LiveWorld’s position as […]
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