Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
Grade your Facebook Page with our Social Scorecard
Now that marketers everywhere have hopped on the social media marketing bandwagon, the next big wave of discussions and advancement across the industry will focus on measurement, analytics, and insight. Call Phase One officially over; the paradigm shift has occurred. No one is asking “should I be doing social media marketing?” anymore. The big question in […]
Read moreThe value of Facebook advertising: a Q&A with Dennis Yu
Dennis Yu, the CEO of Blitzmetrics, is the best guy I know for helping brands to integrate Facebook advertising into their overall marketing plans. He’s sharp and opinionated, which is why I know he’ll make such an outstanding contributor to my panel on best practices in Facebook News Feed Optimization (NFO) at BlogWorld & New Media Expo next week […]
Read moreConnecting to your Facebook fans on nights and weekends
Written by former LiveWorld employee, @BryanPerson If your brand only publishes Facebook Wall posts during traditional business hours, you’re missing out on additional opportunities to connect with your fans. Here’s why: * Just because you are offline at night or on weekends doesn’t mean your fans are, too. In fact, they could be spending more time on Facebook during non-business hours. In […]
Read moreSprucing up your Facebook status updates
You thought you had it right, but those Facebook status updates for your business or brand just aren’t garnering the attention you expected. It’s time to change your approach to how you post. Here are some suggestions on how to do just that: You already said that! Don’t be repetitive. Be compelling. Create a hook to […]
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