Strategy, advice, and inspiration for digital marketing and social media experts

A Facebook engagement model of excellence

May 28, 2011
Posted by: Matthew Hammer, VP- Marketing

  The list of successes for Eric Whitacre is a long one, including: His compositions have been commissioned and performed around the world by groups ranging from school music classes to the highest levels of professional ensembles; A US iTunes Store search returns 150 albums containing his music, including his own chart-topping 2010 release of Light […]

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Presentation on Facebook pharma changes

May 27, 2011
Posted by: Matthew Hammer, VP- Marketing

Changes are coming to Facebook that will require pharma companies to allow fan comments on their Wall posts. And in the presentation below, LiveWorld Chief Community Officer Jenna Woodul shares how pharma marketers should prepare for this new two-way environment.   Pharma Facebook Changes View more presentations from LiveWorld ——   This post is part […]

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Top tweets and takeaways from our Facebook NFO panel

May 26, 2011
Posted by: Matthew Hammer, VP- Marketing

Written by former LiveWorld employee, @BryanPerson. I had a blast moderating a panel discussion on Facebook News Feed optimization at the BlogWorld & New Media Expo in New York City this year. Sharing the stage with three other marketers — Helen Todd from Sociality Squared, Chad Wittman from EdgeRank Checker, and Dennis Yu from BlitzLocal and […]

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Slides from Facebook News Feed Optimization panel

May 25, 2011
Posted by: Matthew Hammer, VP- Marketing

Written by former LiveWorld employee, @BryanPerson. Earlier today at BlogWorld & New Media Expo in New York, I led a panel on Facebook News Feed Optimization, and why it matters to marketers. Along with Helen Todd of Sociality Squared, Chad Wittman of EdgeRank Checker, and Dennis Yu is CEO at BlitzLocal, our hour-long discussion covered best practices for creating engaging content, […]

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