Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
Vetting and Moderation Pharma Influencers
Pharma Has Embraced Influencer Marketing Historically, the pharmaceutical industry has hesitated to adopt influencer marketing on social media due to stringent regulations and risk management concerns. However, as patients increasingly turn away from inauthentic ads and seek genuine voices on social platforms, pharma companies are beginning to recognize the potential of influencer marketing to engage […]
Read moreJuly 2024 Social Media Trends: Essential Insights For Marketers
August is here, and while we’re gearing up for the spooky season, there’s nothing scary about the latest social media updates. Here’s what’s new across major platforms this month. Meta Meta continues to innovate, particularly with AI enhancements and ad capabilities: Legal Scrutiny: The EU Commission claims Meta’s ad-free subscription violates the DMA. AI Labeling […]
Read moreEssential Social Media Updates for June 2024: What Marketers Need to Know
As we move through 2024, the social media landscape is continuing to evolve, with platforms introducing new features, addressing legal challenges, and integrating AI. Here’s a look at the latest updates from major social media platforms in June 2024. Meta: Dominating the Charts and Navigating Regulations Meta continues to lead the social media world with […]
Read morePharma Influencer Marketing: Why Building Trust and Reaching New Audiences Matters More than Ever
Navigating the world of healthcare marketing can be tough, especially when it comes to rare diseases. Pharma marketers working on rare disease brands face unique challenges, from reaching small patient populations to raising awareness about uncommon conditions. But here’s the good news: influencer marketing can be a game-changer. In fact, your organization is likely already […]
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