Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
HCP KOLs and DOLs: Differences and Common Ground
In the race to find, harness, task, and deploy effective influencers, pharma marketers have two options: Key Opinion Leaders (KOLs) and Digital Opinion Leaders (DOLs). The former is a well-established HCP marketing tactic. The latter is emerging and evolving at the speed of digital transformation. KOLs Classically, KOLs are established and known leaders, published authors, […]
Read moreSocial Media Marketing Across the Pharma Product Lifecycle
In the past few years, social media has transformed from a platform for social interactions to a vital tool for the pharmaceutical industry. Pharma social media offers an excellent opportunity for patient and HCP engagement marketing, helping pharmaceutical companies to reach out to patients, healthcare providers, and caregivers. However, the pharmaceutical industry faces several unique […]
Read morePharma Social Marketing Complexities Demand Expertise
Social media is an integral part of pharmaceutical and life science marketing and advertising. Marketers are scrambling to effectively conceive, design, and deploy campaigns on public and private social platforms to reach and persuade HCPs, patients, caregivers, payers, and communities of interest. Many of these platforms have evolving requirements, technical nuances, targeting challenges and/or content […]
Read moreLiveWorld / Nutricia Real Foods Blend campaign named 2023 PM360 Pharma Choice Award Winner for Social Media
In early 2022, LiveWorld partnered with Nutricia Real Food Blends in support of their new product launch: Real Food Blends Mini, a smaller, snack-size option made from ingredients known to help with bowel function for tube-fed people. The campaign targeted both patients and HCPs using a social first strategy, and was so well received, it […]
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