Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
September 2024 Social Media Updates: Latest Features from Meta, Instagram, TikTok, and Reddit
September was a transformative month in the world of social media, with significant updates rolling out across major platforms like Meta, Instagram, TikTok, Reddit, and more. From Meta’s enhanced AI initiatives to TikTok’s proactive stance against misinformation, there’s a lot to unpack. Whether you’re a marketer, content creator, or just a social media enthusiast, here’s […]
Read moreOutsmarting Election-Year Ad Frenzy
Maximize dollars and keep your brand visible in a politically charged market The 2024 election cycle is another one for the history books, not just because of its political stakes but also because of the unprecedented projected surge in advertising spending. According to the latest figures from eMarketer, political advertisers are forecasted to pour over […]
Read moreAugust 2024 Social Media Updates: New Features on Instagram, TikTok, and Meta
August was jam-packed with updates across all the social platforms we love (and some we love to hate). From Instagram carousels expanding to 20 frames, to new features on TikTok, there’s a lot to unpack. Plus, some surprising news from Meta, X (formerly Twitter), and Snapchat. Here’s a quick breakdown of everything that went down […]
Read moreEverything You Wanted to Ask – or Haven’t Thought To Ask – About AI Overviews.
What is it? How does it work? How is it affecting search? And what does your company need to do about it? “Google it.” These words have become the go-to response for any question that comes to mind – so much so that the phrase has even been meme’d and merchandised. Google itself is not […]
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