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LiveWorld Loyalty Marketing Communities
Integrate your brand and products into your customers’ daily lives.
- Connect your customers with you and each other as a social or professional network under your brand’s umbrella.
- Establish an attractive group identity, customer sense of ownership, self-expression, home within your community, and personal connection with your company—all mapped to your brand attributes and business objectives.
- Create a word-of-mouth engine as customers become sales and marketing evangelists for your products.
- Provide real-time feedback from your most influential customers.
Boost ROI with a 45x increase in loyalty.
- 45x Loyalty: Community members visit 9x as much and stay 5x as long (source: LiveWorld & McKinsey).
- On eCommerce Sites, community members are 35% of users, but 65% of sales (McKinsey).
- Increased activity of community participants generated approximately 56% more in sales (Harvard Business Review).
- Repeat visitors are 57% more likely to buy (general business metric).
| MINI USA’s Owners' Lounge connects owners who share and expand on the MINI lifestyle experience. | HBO’s Fan Clubs build loyalty for every show, increasing subscriber lifecycle, viewership, & buzz. | Campbell’s Soup’s Recipe Exchange enables cooking moms to share recipes, generating product and site usage. |
The Ingredients of a Loyalty Marketing Communities
| 1) | Solutions consulting: Simply building an application doesn’t make a successful community. Communities require definition to support your objectives; they need a cultural structure that maps to your brand. LiveWorld’s strategic community model becomes your customized blueprint. | ||
| 2) | Technical specification, design, and implementation: Our vast experience supports your strategy. | ||
| 3) | Applications: LiveWorld provides message boards (forums), super-clubs, groups, blogs, photo albums, calendars, chats, interactive webcasts, polls, filters, and more. | ||
| 4) | Seamless integration with your site: We create venues with a private-label custom look, as well as integration with your registration system. | ||
| 5) | Internationalization and localization: LiveWorld currently implements in 9 languages, 19 countries. | ||
| 6) | Ongoing operations: LiveWorld manages 24x7 hosting on our scalable infrastructure and network. | ||
| 7) | Moderation: We excel in skilled social hosting and monitoring of online venues. | ||
| 8) | Community management: A LiveWorld expert oversees the day-to-day operations and growth of your community. | ||
| 9) | Network of moderators: The strength of hundreds of trained hosts is brought to bear on the hour-to-hour tone of your site—including previewing, sweeping, and directing/correcting programming and behavior. | ||
| 10) | Reporting, analysis and insight: Reporting includes volume metrics, qualitative analysis, and recommendations. |
#1 brands, including top Internet companies, outsource to LiveWorld.
Working with LiveWorld, you achieve better results, superior price/performance and the best day-to-day experience for your team.
| 1) | Better online community: Our cultural model, community management, moderation, design, features, administration, and management tools are the best in the industry. | ||
| 2) | Faster time to market: LiveWorld strengths support your need for timely implementation. | ||
| 3) | 24x7 operations: Our scalable infrastructure is optimized for online community. | ||
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Lower costs and better results than an in-house approach:
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