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LiveWorld Loyalty Marketing Communities

Integrate your brand and products into your customers’ daily lives.

  • Connect your customers with you and each other as a social or professional network under your brand’s umbrella.
  • Establish an attractive group identity, customer sense of ownership, self-expression, home within your community, and personal connection with your company—all mapped to your brand attributes and business objectives.
  • Create a word-of-mouth engine as customers become sales and marketing evangelists for your products.
  • Provide real-time feedback from your most influential customers.


Boost ROI with a 45x increase in loyalty.

  • 45x Loyalty: Community members visit 9x as much and stay 5x as long (source: LiveWorld & McKinsey).
  • On eCommerce Sites, community members are 35% of users, but 65% of sales (McKinsey).
  • Increased activity of community participants generated approximately 56% more in sales (Harvard Business Review).
  • Repeat visitors are 57% more likely to buy (general business metric).



         
MINI USA’s Owners' Lounge connects owners who share and expand on the MINI lifestyle experience.   HBO’s Fan Clubs build loyalty for every show, increasing subscriber lifecycle, viewership, & buzz.   Campbell’s Soup’s Recipe Exchange enables cooking moms to share recipes, generating product and site usage.

The Ingredients of a Loyalty Marketing Communities
   1)   Solutions consulting: Simply building an application doesn’t make a successful community. Communities require definition to support your objectives; they need a cultural structure that maps to your brand. LiveWorld’s strategic community model becomes your customized blueprint.
  2)   Technical specification, design, and implementation: Our vast experience supports your strategy.
  3)   Applications: LiveWorld provides message boards (forums), super-clubs, groups, blogs, photo albums, calendars, chats, interactive webcasts, polls, filters, and more.
  4)   Seamless integration with your site: We create venues with a private-label custom look, as well as integration with your registration system.
  5)   Internationalization and localization: LiveWorld currently implements in 9 languages, 19 countries.
  6)   Ongoing operations: LiveWorld manages 24x7 hosting on our scalable infrastructure and network.
  7)   Moderation: We excel in skilled social hosting and monitoring of online venues.
  8)   Community management: A LiveWorld expert oversees the day-to-day operations and growth of your community.
  9)   Network of moderators: The strength of hundreds of trained hosts is brought to bear on the hour-to-hour tone of your site—including previewing, sweeping, and directing/correcting programming and behavior.
  10)   Reporting, analysis and insight: Reporting includes volume metrics, qualitative analysis, and recommendations.

 

#1 brands, including top Internet companies, outsource to LiveWorld.

Working with LiveWorld, you achieve better results, superior price/performance and the best day-to-day experience for your team.

  1)   Better online community: Our cultural model, community management, moderation, design, features, administration, and management tools are the best in the industry.
  2)   Faster time to market: LiveWorld strengths support your need for timely implementation.
  3)   24x7 operations: Our scalable infrastructure is optimized for online community.
  4)  

Lower costs and better results than an in-house approach:

  • LiveWorld solutions generally cost less than the incremental personnel a client would need for comparable results in-house.
  • LiveWorld brings economies of scale, shared infrastructure, and experience curve.
  • LiveWorld’s ever-expanding experience, techniques, technology, and systems provide our clients with faster time to market, more strategic focus, increased flexibility, and greater control than in-house approaches.

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