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Books, Articles & White Papers

 

White Papers

Online Support Community Best Practices; Customers Helping Customers

Articles

• Innovative Social-Marketing Site Reels in Online Mommies, April 2008
• LiveWorld co-founder and Chief Community Officer speaks at SC Boomer Conference, March, 2008
• The Ultimate Test Drive: Why companies are turning to customers for help with design, August 2007
• Building Buzz for Ellis Island -- and Shirts, August 20, 2007
• Podcast: LiveWorld CEO Peter Friedman's Interview About Social Media and Marketing, May 2007
• Social Networking's Next Phase, New York TImes, March 2007
• LiveWorld has been approached by bankers to structure a sale, valuation too low, says CEO, February 2007
• WPP - Wire From Entrepreneur to Community Worker, February 7, 2007
• Time Magazine names "You" as the Time Person of the Year. Yes, you. You control the Information Age. Welcome to your world, December 13, 2006
• "Do Customer Communities Pay Off? "Increased .... activity of (community participants) generated approximately 56% more in sales.." Harvard Business Review. November 2006
• Web Sites Not Liable for Posts by Others, November 20, 2006
• Live Chats Bolster Admissions, October 24, 2006
• LiveWorld, which builds and operates online communities, will monitor AOL’s site for piracy to remove illegal and offensive postings., May 2006
• Delivering the Goods: How Consumer-Packaged Brands Can Break Through Online, adotas.com, April 2006
• Communicating During Disasters, Processor.com, April 2006
• How real curves can grow your brand, Viewpoint Online Magazine, April 2005
• The MySpace Generation, BusinessWeek, December 12, 2005
• wallstreet.net audio interview with LiveWorld CEO Peter Friedman, July 25, 2005
• The Power Of Us
  By Robert D. Hof, BusinessWeek, Wednesday, June 20, 2005
• Want Truth in Advertising? Try a Blog
  By David Kirkpatrick, Fortune, Friday, January 14, 2005
• Blogs Will Change Your Business
  By Stephen Baker and Heather Green, BusinessWeek, May 2, 2005
• More E-Commerce Sites Aim to Add Sticky Content
  By Bob Tedeschi, New York Times, August 9, 2004
• Cult Brands
  By Casey Neistat, BusinessWeek, 2004

Books

Net Gain, John Hagel, Arthur Armstrong "We have drawn on the experience of many brave entrepreneurs who are pioneering the virtual community field. Peter Friedman, Jenna Woodul, and Bernard Bernstein of LiveWorld.." purchase		Community on the Web, Amy Jo Kim "To Jenna and Peter and Talk City Crew: Thank you for your insights and pioneering efforts. It’s been a pleasure to work with you. I’ve learned so much." purchase
Hosting Web Communities, Cliff Figallo "Regular visitors to the chat rooms of LiveWorld’s Talk City…know there will be somebody "home" in the online community." purchase		Can You Relate, Annie Fox "I’d like to thank Talk City for giving Terra a home."   purchase
Communities Dominate Brands, Tomi T. Ahonen & Alan Moore Business and Marketing Callenges for the 21st Century purchase