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LiveWorld’s Unparalleled Expertise & Experience
LiveWorld delivers world-class results:
- Social Networks and communities that uniquely map to your brand and its culture.
- The value of community connected to your ROI
- Innovation, creativity, consulting
Team: LiveWorld’s senior team members each have over 20 years of experience in creating and operating online communities. Our team created and operated Apple’s AppleLink and eWorld online services, and the original America Online service. We helped design and launch Salon, and created and operated Talk City. Today, LiveWorld creates and operates community services for Fortune 1000 brands such as AOL, eBay, HBO and MINI USA. Our entire team of experienced professionals is focused on one area of specialization: creating and operating successful online communities. Our Team .
Shared experience: Each LiveWorld client benefits from the our experience with every LiveWorld client. LiveWorld’s clients are the market leaders in their segments, and with LiveWorld’s solutions, they are also the leaders in online relationship marketing and support. As a LiveWorld client, you benefit not just from our 20 years of experience, but also from the next 20 days and 20 months of our building and operating the world’s leading online communities.
Solutions focus with creative perspective: LiveWorld works with each client to define a community solution in terms that map to client business objectives and brand. We bring new creative concepts to each assignment—ensuring that the community is fresh, with dynamic energy. Client list.
Strategic community model: At the heart of LiveWorld’s community solutions is our strategic community model, developed from 20 years of experience as leaders in this space. The only company with the knowledge, skills, and experience to successfully apply this model to business goals, LiveWorld creates online communities that integrate our clients’ brands and products into their customers’ daily lives.
Culture: Beginning with the client’s business goals and brand essence, we help define the ideal community culture to embody the brand, inviting investigation by the target audience. We work with clients to articulate the ambience they envision in their communities, including overall tone and particular language used by both company and participants. We discuss the ideal citizen and the customs that might support the anticipated unit of exchange—whether recipes, opinions, hints/tips, questions/answers, or simple common experience. Our community management team then follows up with appropriate seeding of conversations and programming recommendations to support and appeal to the ideals.
Standards: Because community best thrives when participants understand the behaviors anticipated and accepted within it, we work with clients to define a set of standards—including the rationale for rules and the purpose of communication in the community. Publishing the standards in the vernacular of the community is critical to participants’ understanding of both etiquette and enforcement (should it be necessary).
Leadership: As in any social gathering, it helps when particular people provide the model for behavior. Whether a business meeting, trade show, or a party, a moderator or host facilitates the agenda. Similarly, online communities benefit from social models. We work with our clients both to formally host their communities and/or to create conditions for leadership to arise through the natural growth of the community.
Ownership: Ideally, comfortable environments and appropriate paths to participation result in people making an investment in the growing community. They come back, they take part, they begin to think of the online “place” as their own—in some cases, an online “home.” As communities mature, we work with clients to encourage increased member investment in the community. Such stakeholders become effective ambassadors who support loyalty and/or help to lower support costs.